AWARD School

Run by the Advertising Council Australia, this course is notorious for how challenging it is to be selected each year.

Below are some of my favourite and most celebrated pieces from my experience.

It is a gruelling, 12-week long educational experience that tests each individual's creativity through art direction and copywriting in ways they never knew.

I was lucky enough to be paired with Liz Hammond (Creative Director, Rare) and Richard Berney (Executive Creative Director, 303 Mullen Lowe).

Through their guidance (and support from many others), I placed 3rd in WA for my portfolio.

Drop Dead Gorgeous

Client: Maybelline – Superstay Matte Ink Lipstick

Medium: Print Campaign + Extended TVC

Single Minded Proposition: Longest lasting lipstick

Click here to view final work

Keep the Party Going

Client: BWS Delivery

Medium: Digital

Single Minded Proposition: Bottle-O in your pocket

Customers are more likely to order alcohol delivery if there are more people to order for.

Users with friends nearby on Snapchat Maps will have their Bitmoji dance and get 10% off the delivery fee; they will get a further 10% for every other friend in close proximity until they get free delivery.

The Angel Burger

Client: Hungry Jack’s – The Rebel Whopper

Medium: Print Advertisement

Single Minded Proposition: Guilt free burger

Crashing the Party

Client: Calm App

Medium: TVC

Single Minded Proposition: Drift off with ease

Torn Apart

Client: Heart Foundation

Medium: Ambient/Experiential

Single Minded Proposition: Young people die of cardiac arrest too

Seal UberEats delivery orders with a perforated heart-shaped sticker sealing the bag. After tearing through the heart to get to the meal, users are prompted to donate through the UberEats app.